Generative Engine Optimisation

AI is recommending
your competitors.
We change that.

Buyers no longer just search — they ask AI. Refound makes sure your business appears in the answer, across ChatGPT, Perplexity, Google AI Overviews, and beyond.

Get Your GEO Audit →
The shift

Search has changed.
Most businesses haven't
noticed yet.

For decades, appearing on Google meant being discoverable. That still matters — but it is no longer enough.

AI-powered platforms now answer buyers' questions directly. They recommend specific businesses, cite specific sources, and shape decisions before a user ever clicks a link.

If your business isn't in those answers, it isn't in the consideration set.

ChatGPT surpassed 400 million weekly active users in early 2025
A significant and growing share use it to research products, services, and suppliers — the same decisions your customers are making right now.
Google AI Overviews now appear across millions of searches daily
AI-generated summaries sit above organic results. If the AI doesn't mention your business, many users never scroll far enough to find you.
Your competitors are being cited instead of you — right now
Every week without a GEO strategy is another week of AI-recommended alternatives. The businesses moving now will be the default citations by the time most owners notice. Catching up gets harder the longer you wait.
What we do

One service.
Done properly.

We do one thing: GEO. We go deep, deliver it well, and build genuine expertise — not a menu of services spread thin across a team of generalists.

01  /  GEO Audit

Know where you stand

Before anything can be improved, it needs to be measured. The Refound GEO Audit gives you a clear, honest picture of your current AI visibility — where you appear, where you don't, and why competitors are being cited instead of you.

  • AI visibility assessment across major platforms
  • Competitor citation and recommendation analysis
  • Content and entity gap identification
  • Schema and structured data review
  • Prioritised action plan, delivered in 5 working days
02  /  GEO Retainer

Build and maintain your presence

AI models update constantly. What works today may shift next month. The Refound retainer keeps your GEO strategy live — implementing changes, monitoring visibility, adapting to platform updates, and reporting progress every month.

  • Full implementation of audit recommendations
  • Ongoing content and entity optimisation
  • Monthly AI visibility monitoring
  • Platform update tracking and adaptation
  • Monthly report with concrete progress metrics
The process

Three steps.
No ambiguity.

Audit

We analyse your current AI visibility across platforms, benchmark you against competitors, and identify exactly what's preventing your business from appearing in AI answers. You receive a written report with prioritised, actionable recommendations.

5 working days · £500
Implement

We act on the audit findings. Structured content, entity clarity, schema markup, citation building — the technical and editorial work that signals to AI models that your business is a credible, relevant answer to what buyers are asking.

Month 1 retainer · £750
Monitor & Adapt

AI platforms change. We track your visibility monthly, adapt your strategy when platforms update, and report everything clearly — so you always know what's working, what's shifting, and what we're doing about it.

Ongoing · £1,000/month
Pricing

Transparent pricing.
No surprises.

No long-term contracts. If the retainer isn't delivering, 30 days notice and you're out.

Every engagement begins with the audit. The retainer follows from it.

Start here Step 1  ·  One-off
GEO Audit
£500
One-off · Delivered in 5 working days
  • AI visibility assessment
  • Competitor citation analysis
  • Content & entity gap report
  • Schema & structured data review
  • Prioritised written action plan
Step 2  ·  Month 1
GEO Retainer — Launch
£750/mo
First month · Implementation focus
  • Full implementation of audit findings
  • Monitoring setup & baseline tracking
  • Schema and content deployment
  • Entity and citation building
  • End-of-month progress report
Step 3  ·  Ongoing
GEO Retainer — Growth
£1,000/mo
Month 2 onwards · No fixed contract
  • Monthly AI visibility monitoring
  • Platform update tracking & adaptation
  • Ongoing content optimisation
  • Citation and authority building
  • Monthly report with clear metrics

We don't take on retainer clients without an audit first — it's how we ensure the work that follows is built on reliable data, not guesswork. No fixed contracts on the retainer. Cancel with 30 days notice at any point. Payment due within 5 days of invoice.

About Refound

Built on a simple belief: good businesses deserve to be found.

We built Refound because we kept seeing the same problem. Well-run businesses — real products, loyal customers, years of work — being quietly passed over in AI-generated answers. Not because they were worse than the competition. Simply because they hadn't been optimised for a system most business owners have never heard of.

That's not a fair fight. The businesses winning in AI search aren't necessarily better. They're just earlier. We think every company that has earned its reputation deserves a fair shot at being found — regardless of how fluent they are in AI or technology.

That's what we're here to fix.

Transparency above all
Honest pricing, honest timelines, honest results. We tell you what GEO can and can't do — and we never dress up uncertainty as strategy.
Real expertise, not generalism
We do one thing and go deep on it. GEO is a discipline that rewards genuine knowledge — and that's what we bring.
Results that earn the relationship
No contracts because we don't want clients to stay out of obligation. We want them to stay because the work is working.
FAQ

Common questions. Straight answers.

What is Generative Engine Optimisation (GEO)?
GEO is the practice of optimising your business so it appears in AI-generated answers — across platforms like ChatGPT, Perplexity, Google AI Overviews, Claude, and Gemini. Unlike traditional SEO, which targets search engine rankings, GEO focuses on being cited, referenced, and recommended by AI models when users ask questions relevant to your business.
How is GEO different from SEO?
SEO optimises for search engine algorithms and ranking positions. GEO optimises for AI language models, which respond to different signals: structured data, entity clarity, consistent and authoritative content, and how comprehensively your business is described across the web. Traditional SEO remains important, but GEO addresses a distinct and growing layer of discoverability that most businesses have not yet touched.
Which AI platforms does GEO target?
We optimise for visibility across ChatGPT (OpenAI), Perplexity, Google AI Overviews, Claude (Anthropic), and Gemini (Google). The underlying signals that improve a business's presence in one platform — structured content, clear entity information, consistent citations — tend to carry across multiple platforms simultaneously.
How long does it take to see results from GEO?
GEO is not instant. AI models update their training data and retrieval systems on their own schedules — typically over weeks to months. Meaningful improvement in AI visibility generally appears within 6 to 12 weeks of implementing audit recommendations. We track your progress monthly and report honestly on what's changing.
Do I need the audit before starting a retainer?
Yes — it's a requirement, not a recommendation. The audit establishes your current AI visibility baseline, identifies where competitors are being cited instead of you, and defines the priority action plan for the retainer. Starting a retainer without one would mean optimising without reliable data, which isn't how we work.
Are there any contracts?
No fixed contracts. The retainer runs month to month. You can pause or cancel with 30 days notice at any time. We believe the work should justify itself every month — not a contract.
Will you need access to my website?
Some recommendations involve updates to your website — schema markup, content structure, new pages. Others focus on how your business is described across third-party platforms, directories, and publications. We always advise clearly on what access we need and why before requesting anything.
Get Your GEO Audit

Find out where AI ranks you.
Then we fix it.

Fill in the form and we'll be in touch within one business day to confirm your audit and next steps. No commitment beyond the audit itself.

What you receive
  • AI visibility assessment across ChatGPT, Perplexity, Google AI Overviews, Claude, and Gemini
  • Competitor citation and recommendation analysis
  • Content and entity gap identification
  • Schema and structured data review
  • Prioritised written action plan with clear next steps
£500
One-off payment
Delivered in 5 working days
Request your audit

We'll review your details and follow up within one business day to confirm everything and send an invoice.

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Request received

Thank you. We'll review your details and be in touch within one business day to confirm your audit and next steps.